You may have noticed that many local amateur theatre groups are changing their names to reflect their intentions to continue to be relevant to the communities they’re based in. Gone are the days of amateur operatics and dramatics, community and musical societies are on the up and here to stay. So what should you do if you think your old-fashioned name needs a fresh coat of lettering?
Approach your committee
Most amateur theatre groups are governed by a committee of sorts so approach them. If they are forward thinking, they’ll always be open to suggestions from the membership, especially if it involves attracting more younger people into the group. You should be able to suggest an item for any monthly committee meeting or you can bring the item up at an AGM (Annual General Meeting) or EGM (Extraordinary General Meeting).
Think of a name
The second step of the change is to think of a name. One society I’ve worked with recently sent out a Google Form which allowed members to anonymously submit ideas for new names and then shortlisted them down to a top 5 (within the committee) and then put it out to a membership-wide vote. This is a really simple and fair way of thinking of the new name.
Design a new logo
Amateur theatre groups logos come in many shapes and sizes. It’s worth remembering you can’t just google some graphics and then use them as part of your own design. Legally, you must create your own identity otherwise you’re going against copyright law. Of course, you can ask me to design you a logo for just £50, or you can another graphic designer. Another option is to put out a competition to your membership or local community to design a new logo and then have a graphic designer to convert it to a digital form so that it can be used on your website, social media and group clothing. Another option is to see if there are any budding graphic designers within your group who fancy designing it.
Letting everyone know
Changing your name is a great excuse for a press release and so it’s really important that you don’t miss out on the chance to update your community. Just make sure you have a good headline like ‘local theatre group changes its name to continue to serve the community’ or something that ties people into it more. Invite people to become involved and invest in your group.
Live up to the name
The final step is to make sure you live up to the name you’ve chosen. If you’ve changed your name to be more relevant and engrained in your community and then the next 4 shows you perform were all written over 50 years ago then you’re not really being true to yourselves. There’s some great shows coming onto licensing now and that’s not to say that you can’t perform The Sound of Music once in a while, but the audience you’e built up with Our House and Sister Act will appreciate it all the more when you do.
Logo design for amateur theatre groups
If you’re interested in having a logo designed for your group, get in touch with me and we can have a chat about what you need.